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eBay has noted an appreciable increase in the number of people buying digital wristbands and smart watches from its Australian website. This development, which comes just a few weeks after eBay introduced its first ever Apple Watch app, is emerging from an eBay report compiled by Telsyte. The report largely delves on the technology buying habits of Australians.
For the report, eBay says that data from over 100 million transactions and searches (technology-related) were collated. The company says that this is the first time that it has studied data relating to a specific product category on its site. But what’s clear is that the study sheds light on some interesting trends in how Australians consume digital products.
The report, titled The Economics of Electronics, reveals that over 50% of shoppers on eBay purchased goods from the technology section in 2014; these items were purchased from over 400,000 sellers of electronics and tech goods on eBay. Based on this buyers’ data, eBay says that it is anticipating the next big boom in the wearable electronics space. In the case of wristbands, for example, eBay notes that Australians flocked to purchase wristbands as soon as these were launched. They purchased 50,000% more wristbands via eBay as of 2014, as compared to January in the same year.
The figures were collated shortly on the heels of a series of product releases from tech giants such as Apple, LG, Samsung, Sony, Huawei, and Asus. Interestingly, the report also states that Australians aren’t merely buying more wearables – these gizmos are also changing the way Australians shop. The use of more wearables means that people can purchase via smaller screens with just a few clicks – ultimately reducing the overall consumption time while shopping.
This Press Release (Latest Report by eBay Reveals Paradigm Shift in Digital Consumption in Australia) Distributed By CULRAV.ORG http://www.culrav.org